|Explaining rotators on
So each advertisement in the rotator is displayed for a period, then replaced by the next in sequence, when the end of the cycle is reached it starts again at the first.
We use rotators a lot on Photographers Resource within location guides as it allows us to show a series of photos on location pages. The photos are far larger than adverts and we often have far more, so we are use to this technology that is fast and reliable.
From the advertisers perspective it has many advantages over putting different ads up on pages.
In some of our rotators, the first two slots are tied together, this can be used to show two different advertisements or the same one twice, doubling the time it is showing.